Jill Sahner: Portfolio
Design, Marketing, Branding
Hi! I’m Jill, a design professional based in the Greater New York City Area. Entirely self-taught, I initially mastered Adobe Photoshop at the age of fifteen in order to design a website for my photography business (teaching myself HTML and CSS shortly after). I’m extremely passionate about building unique and powerful brand identities through design to effectively resonate with target audiences and leave a lasting impression.
I am currently the Brand & Design Manager on the marketing team at ExecOnline. I am open to new opportunities where I can leverage my creativity to help move brands forward by creating exciting and memorable experiences for their users.
Keep scrolling to check out my portfolio of work!
Jill Sahner Photography
One of my favorite projects is, of course, my personal photography website. I built the current design to be 1) highly mobile responsive due to the fact that many leads will be coming in through Instagram, so it is critical for the site to be just as beautiful, clean, and functional on a smartphone, 2) easy and intuitive to navigate the services offered so clients can quickly learn more about which package they are interested in, and 3) populated with frequent calls-to-action that lead to a more comprehensive form, making it easier for me to follow up with leads and understand the scope of their shoot or event.
ExecOnline Marketing Site
From wireframes to UI mockups to the final development process, this website was an incredibly exciting and rewarding process. When initially designing the site, there were several key elements I wanted to keep in mind to improve upon the previous design and its challenges: 1) an intuitive navigation to allow users to access pages quickly and easily, 2) obvious and frequent calls-to-action to generate leads and drive program enrollment, 3) a structure that allows for scalability and growth as ExecOnline builds new programs/products and school partnerships.
2018 Year in Review Infographic
Each year, I create an infographic celebrating ExecOnline’s most significant achievements across the past 12 months. A frequently used internal phrase “onwards and upwards” inspired me to incorporate a rocket ship into the design. The reader follows the travels of the ship from New York to D.C. to San Francisco, representing each of the company’s locations across the country. This infographic was used as a content marketing piece on the blog, as well as an asset for the sales team to use in the new year to generate new conversations with prospects and clients.
Choosing an Online Leadership Development Provider Ebook
I created this ebook to help HR and L&D buyers evaluate their options in the online leadership development space. I researched and wrote the majority of the copy, and built the design in a way that effectively carries the reader through the decision-making journey to help them better understand how to choose the solution that fits their needs. The objective of this ebook was to 1) generate leads as a piece of gated content and 2) be a soft sell of ExecOnline’s program offerings.
ExecOnline Social Assets
In my current role, I create the copy and images that ExecOnline pushes out via social (LinkedIn and Twitter). In order to maintain a cohesive feed, I ensure all designs are consistent in terms of font, color palette, look-and-feel, messaging, call to action, and photographic style of stock imagery. The main objective of our social strategy is to increase brand awareness and position ourselves as an industry leader in the leadership development space.
ExecOnline’s Annual Conference
ExecConnect 2018 Conference Recap Ebook
I wrote and designed this interactive recap ebook after our ExecConnect 2018 event. I wanted to capture a mix of: 1) design elements consistent with the branding and signage on the day of the event, 2) photos from the event that showed attendees having a wonderful time (“If you attend next year, you will have a wonderful time too!”), and 3) valuable insights for the reader to walk away with, in a digestible format.
ExecConnect 2019 Marketing Site
In previous years, the ExecConnect marketing site has had a multi-page design structure. For this year’s design, I proposed the site be built as a single responsive page. This design is easier to access on mobile and provides a continuous, fluid experience for the user. The user has the option to either click within the floating nav to be carried down to a section on the page, or scroll by themselves. This design focuses the user’s attention on the most important content and drives them to the main call to action: register for the event.
ExecConnect 2019 Logo
The theme of this year’s ExecConnect conference is “Next-Gen Leadership.” When tasked with designing this logo, I thought about who a “next generation” leader really is. They are leaders interested in digital transformation and data, who prefer to access development opportunities virtually as opposed to in-person. I created this logo to appeal to this modern leader, taking a minimalist approach but also tying in subtle geometric elements that simulate a change in opacity to make the block letters more visually unique.
ExecConnect 2019 Promotional Video
One of the initial challenges I faced when creating a promotional video for ExecConnect 2019 was that we didn’t actually have much video footage from previous years’ events. I was able to pull in a mix of photos, three clips of video footage that we did have, and relevant stock videos to create this short teaser for the conference. I pushed out this video on social to engage and attract new attendees, and it was also sent out by the sales team and client success managers to their prospects and clients who have not yet registered for the event.
Recommnded.com Ad Wraps
As part of a freelance opportunity, over the course of several months I produced creative marketing assets for a growing list of clients that matched the tone, positioning, and look-and-feel of each client’s brand. My process began with extensive research of each client’s website and social presence to get a sense for their unique messaging and imagery in order to accurately represent their organization and brand identity.
Positive Rain Marketing Site
I built out the Positive Rain marketing site on Squarespace, using content provided by the client but giving my input where I felt necessary. As requested by my client, the structure of the site needed to be very similar to the parent site (Recommnded.com) in order to create a similar and familiar user experience. However, the target demographic for this site was a bit older, so I kept that in mind as I chose stock to populate the hero images.
Positive Rain Logo
I was given very specific instructions from my client to create a logo for the Positive Rain subsite that incorporated 1) a raindrop, 2) a plus sign, and 3) an orange and/or green color palette. I created a few concepts to present to the client, and also proposed that we go with a blue color palette due to its calming and positive psychological effects. After reviewing my proposed concepts, the client agreed with my creative decisions and chose the final logo from my list of options.